Doblin’s Larry Keeley examines the downfall of Kodak from a business thinking approach. He explains that focusing too heavily on Core Competencies led to good results in the short term, but effectively took them out of the digital photography market in the long term (despite knowing it would come). Keeley heads a warning to present day firms, encouraging them to think along a new path that, while not the solution, is a good way to avoid pitfalls like Kodak.
Convergences. Used well, it gives leaders a deeper sense of the interdependencies that connect firms, products, systems, and services in new ecosystems. It challenges the older notions of supply chains and vertical integration to get at newer ideas such as platforms, which move the cost and risk of innovating off your balance sheet and onto others’. It uses visualization techniques to reveal where new opportunity hotspots are emerging — typically the confluence of new technological capabilities and new customer behaviors.
